Print Advertising.

Brainlab offers a wide variety of products ranging from planning software for radiotherapy, navigation software for neurosurgery, to extremely high-end medical devices to help enable surgeons and doctors to treat their patients easily and efficiently.

Given that there is a varied audience and a number of different target groups that these ads are being aimed towards - it's importand to maintain a consistent structure and format for advertisements so that everything still reads as a single brand. We established messaging hierarchy to be in line with the overall marketing strategy, and had our visuals paired with that direction.

The Brainlab brand is an evolving one, so these ads are often retouched and updated so that consistency remains paramount.