Patient Education.

Brainlab's Orthopedic division makes up a very small fraction of their overall business (main focus is in Radiotherapy and Neurosurgery), however we saw a very large opportunity to shift our marketing to direct key contacts with a new, customer-catered Marketing Kit.

This full service marketing package provides hospitals and local institutions with everything that they would need to be successful in direct patient marketing, internal education, and furthering Brainlab's stake in the Orthopedic market.

I worked together with an internal Marketing Manger on the visual strategy of how to best and cleanly explain this relatively complex concepts with many facets, and the reception was very positive. We provided physical examples of deliverables that could be easily produced, as well as all native design and reference files so that an institution could use external resources if desired ad a very low cost due to the creative files being print-ready and easily adaptable.