Packaging.

Helping Hand is a budget-focused tool line that is part of the Faucet Queen brand family, and has a large presence in grocery stores and convenience stores across the United States and Canada. There are a wide variety of sub-segments that they hit (kitchen gadgets, bathrooms, adhesives, rope/twine, automotive, sewing, electrical, etc.) and each sub-group was given a different color packaging card style. While this might be a good idea in theory so that each group is easily recognizable - this causes a lot of visual chaos when working with a mixed P.O.G... and this was the case in 99% of instances.

For this project I did a complete overhaul for the brand and brand packaging - giving the family of products a single, bold, and easily-recognizable look and feel. Now when these are seen on shelf - everything feels like it belongs there.

One issue that we ran into after the fact was color consistency when working with different suppliers and printers overseas in Hong Kong. Typically I insist on being on-site for initial press-checks to ensure brand consistency, however due to budgetary restrictions - this wasn't possible.

That point is a larger discussion that I feel is important... if saving some initial cost by not having on-site press checks results in a re-print of thousands of pieces of inventory - is that really worth it for your brand?