Branding.

Morrison Institute of Technology is a small institution in Morrison, IL. I was approached to present some concepts for a fresh, new look to their brand while staying on a very low budget.

Sadly the group decided to stay with their existing logo, and the brand refresh did not move forward.

This project is an example of when research and ideation come out strong on the other side... but the client often has other hurdles to overcome (board of directors, budget, expanding scope, etc.). I'm still very pleased with how this mark turned out and would love to see the project move forward in the future.