Trade Show Design.

Trade Show / Exibit design was a major focus of my work with Brainlab, and one of the most important factors for me when designing a booth is the experience of the user and how we as designers can aid in telling a story throughout an experiential design.

This example is one of many that takes the viewer on a journey through Brainlab's patient positioning and monitoring software in the main entrance, then to the navigation and planning software that a surgeon or Oncologist would use to treat the patient, and then leading to the back area of the booth where the focus is on the Radiosurgical community of Novalis Circle.

The clean, open layout guides the user/customer on a journey with a talk track that supports the key topics of the trade show as well as bold and compelling graphics to draw the viewer in closer to the experience.

Heathcare trade shows are generally seen as aesthetically boring (lots of blue and white... everywhere), so the start contrast of the bold Brainlab branding combined with strong, contrasting imagery helps the company and the booth stand out even more in this environment.

Additional booth design examples can be viewed below.