Digital O.R. Trade Show Design

The concept of Digital O.R. is a very complicating yet important one for the Brainlab business. It ties together their software with their navigation and planning devices in the operating room, and also enables the surgeon or doctor to access files throughout the hospital or institution, share data, stream video from the procedure, and even tether multiple devices together in one area.

The challenge here was to cleanly communicate this idea to a customer at a trade show with an easy "at-a-glance" visual, so an infographic was developed and executed by myself with content and workflow direction from the CEO and President of the company.

On-site reception from customers and feedback from the Brainlab sales staff has been glowingly positive as this finally gives them a platform to more effectively communicate the concept of Digital O.R. and how Brainlab can better equip hospitals and doctors to treat their patients.