Catalog.

Helping Hand is a budget-focused home convenience line (FMCG), and the primary focus of this brand is to provide basic hand tools, sewing products, and kitchen gadgets at a low-price point.

As part of my larger branding overhaul for Helping Hand - I also redesigned their B2B Customer catalog. They needed something very basic and clean that did not elevate the products to a higher perceived cost, but was still very much in-line with the brand integrity and overall quality perception that was being communicated by our larger marketing strategy.