Branding.

I was approached while working at RC2 to come up with an "edgy" yet approachable logo / brand mark for a new toy concept that one of my colleagues was developing and would soon be pitching to General Management. MadSkillz was a sports concept to have a more interactive play experience that could be integrated into group play or solo/practicing.

If the line were to move forward then there would be different "challenges" beyond the Basketball Challenge, which is why that line is a much more interchangeable element of this badging.

Sadly, the product didn't move forward, but it was a catalyst for some great developments within the company in the following months.